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LE SAVOIR
Cirque du Soleil x Stella Artois
			
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THE CHALLENGE
Celebrating an iconic brewing heritage through an immersive and innovative gastronomic experience.

The challenge is to create a bespoke, multisensory dining experience capable of celebrating Stella Artois’ 600 years of brewing expertise, while embodying culinary innovation and the power to amaze the senses.

The goal is to design an immersive and emotional concept where gastronomy, technology, performance, and beer come together to blur perceptions, awaken the senses, and leave a lasting impression, true to the DNA of a premium beer brand.

			
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THE SOLUTION
A bespoke multisensory gastronomic experience that transforms the brand universe into an immersive journey.

The proposed solution is LE SAVOIR, a multisensory gastronomic experience created by Cirque du Soleil in collaboration with Stella Artois and the sensory experts and chefs Bompas & Parr. Presented in Montreal, New York, and Buenos Aires, the experience invites guests on a two-hour immersive journey combining scenography, artistic performances, technology, and tasting rituals.

Cirque du Soleil and Stella Artois Garden party Event Logo
			
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Trailer
			
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Each dish is paired with a specific Stella Artois beer and presented within distinct sensory environments (a cold chamber, a hop forest, an edible cave) engaging sight, sound, taste, touch, and smell, and showcasing Cirque du Soleil’s ability to transform a brand universe into a truly immersive and memorable experience.

			
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THE RESULTS
A bespoke, exclusive, and deeply immersive brand experience that celebrates Stella Artois’ heritage while embodying culinary and artistic innovation.
HERITAGE
A multisensory journey that sparks the imagination, engages all the senses, and creates a lasting emotional connection between guests, the brand, and the gastronomic universe presented.
SHARING
A clear demonstration of Cirque du Soleil’s ability to translate the DNA of an iconic brand into a cutting-edge artistic experience, blending gastronomy, technology, and performance to deliver an unforgettable moment for every guest.
INNOVATION
			
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Frequently asked questions about LE SAVOIR
Got questions? Explore our FAQ for quick answers to your questions!
			
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          "value": "LE SAVOIR was presented in Montreal from August 4 to 11, 2016 at USINE C; in New York City from August 17 to 22, 2016 at Skylight Clarkson Square; and in Buenos Aires from September 9 to 16, 2016 at Centro de las Artes de la UNSAM."
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