GLOBAL PROJECT DEVELOPMENT
{
"sectionTitle": {
"value": ""
},
"bgColor": {
"value": "#99DDE3"
},
"bgImage": {
"value": {
"src": "/les-incouchables/hero.jpg",
"alt": "Cirque du Soleil performer stands on a bed in striped pajamas, acting out a dreamlike scene under blue stage lighting.",
"width": "1920",
"height": "1080"
}
}
}
LES INCOUCHABLES
Cirque du Soleil x Ville de Trois-Rivières
{
"blurColor": {
"value": "#99DDE3"
},
"sectionTitle": {
"value": "LES INCOUCHABLES"
},
"sectionSubtitle": {
"value": "Cirque du Soleil x Ville de Trois-Rivières"
},
"bgColor": {
"value": "#fff"
}
}
THE CHALLENGE
Creating a strong summer cultural rendezvous to ensure the long-term success and attractiveness of a new cultural venue.
{
"sectionTitle": {
"value": "THE CHALLENGE"
},
"sectionSubtitle": {
"value": "Creating a strong summer cultural rendezvous to ensure the long-term success and attractiveness of a new cultural venue."
},
"sectionModifier": {
"value": "default-section--text-max-width default-section--medium-width default-section--text-center"
},
"bgColor": {
"value": "transparent"
},
"imageItems": [
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/mosaic-1.jpg",
"alt": "Exterior view of Cogeco amphotheater in trois-Rivière with a striking red roof and open plaza, photographed in daylight.",
"width": "600",
"height": "400"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/mosaic-2.jpg",
"alt": "Interior of the open-air Cogeco amphitheater with curved rows of red seats overlooking a scenic lake and landscape.",
"width": "600",
"height": "400"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/mosaic-3.jpg",
"alt": "Visitors walk through Trois-Rivières street toward a domed landmark building at sunset.",
"width": "600",
"height": "400"
}
}
}
}
]
}
The challenge is to provide the Amphithéâtre Cogeco in Trois-Rivières, inaugurated in 2015, with a flagship production capable of establishing itself as a recurring event, attracting a broad audience, and sustainably stimulating summer tourism. For the city and its partners, the objective is to deliver a distinctive artistic experience with strong emotional value, one that strengthens Trois-Rivières’ cultural positioning on the Québec and Canadian stages.
{
"sectionTitle": {
"value": ""
},
"sectionDescription": {
"value": "<p>The challenge is to provide the Amphithéâtre Cogeco in Trois-Rivières, inaugurated in 2015, with a flagship production capable of establishing itself as a recurring event, attracting a broad audience, and sustainably stimulating summer tourism. For the city and its partners, the objective is to deliver a distinctive artistic experience with strong emotional value, one that strengthens Trois-Rivières’ cultural positioning on the Québec and Canadian stages.</p>"
},
"sectionModifier": {
"value": "default-section--text-max-width default-section--medium-width default-section--text-center"
},
"bgColor": {
"value": "transparent"
}
}
THE SOLUTION
A signature tribute series by Cirque du Soleil, deeply rooted in local cultural identity.
{
"sectionTitle": {
"value": "THE SOLUTION"
},
"sectionSubtitle": {
"value": "A signature tribute series by Cirque du Soleil, deeply rooted in local cultural identity."
},
"sectionModifier": {
"value": "default-section--text-max-width default-section--medium-width default-section--text-center default-section--no-padding-bottom"
},
"bgColor": {
"value": "#ffffff"
}
}
{
"image": {
"value": {
"src": "/trailer.jpg",
"alt": "Trailer",
"width": "1920",
"height": "1080"
}
},
"videoId": {
"value": ""
},
"bgColor": {
"value": "#99DDE3"
}
}
The solution lies in Cirque du Soleil’s Tribute Series, which transforms each summer in Trois-Rivières into an unmissable cultural event.
For the 2024 edition, LES INCOUCHABLES pays tribute to Daniel Bélanger through an original creation blending music, acrobatics, and immersive visual storytelling. Presented on a reimagined outdoor stage, the show immerses audiences in a poetic universe inspired by insomnia, brought to life through original acrobatic performances and dreamlike characters. This approach renews the concert experience, creates an iconic annual event, and sustainably enhances the visibility and cultural appeal of Trois-Rivières.
{
"sectionModifier": {
"value": "default-section--text-max-width default-section--medium-width default-section--text-center default-section--no-padding-bottom"
},
"sectionDescription": {
"value": "<p>The solution lies in Cirque du Soleil’s Tribute Series, which transforms each summer in Trois-Rivières into an unmissable cultural event. </p><p>For the 2024 edition, LES INCOUCHABLES pays tribute to Daniel Bélanger through an original creation blending music, acrobatics, and immersive visual storytelling. Presented on a reimagined outdoor stage, the show immerses audiences in a poetic universe inspired by insomnia, brought to life through original acrobatic performances and dreamlike characters. This approach renews the concert experience, creates an iconic annual event, and sustainably enhances the visibility and cultural appeal of Trois-Rivières.</p>"
},
"bgColor": {
"value": "#ffffff"
}
}
{
"sectionModifier": {
"value": "default-section--text-max-width default-section--medium-width default-section--text-center"
},
"bgColor": {
"value": "#fff"
},
"isAutoplay": {
"value": true
},
"carouselItems": [
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-1.jpg",
"alt": "Cirque du Soleil performer in striped pajamas raises his hand while standing on a bed under blue stage lighting.",
"width": "960",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-2.jpg",
"alt": "Cirque du Soleil aerial duo performs an inverted acrobatic routine suspended from a ladder high above the stage.",
"width": "480",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-3.jpg",
"alt": "Cirque du Soleil character carries oversized pillows through a seated audience, interacting playfully with spectators.",
"width": "960",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-4.jpg",
"alt": "Cirque du Soleil performers gather around a moving stage platform in a dramatic scene filled with mist and theatrical lighting.",
"width": "640",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-5.jpg",
"alt": "Cirque du Soleil acrobat performs a high jump and pole routine against a fiery orange and red stage backdrop.",
"width": "480",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-6.jpg",
"alt": "Wide view of a Cirque du Soleil arena show featuring aerial apparatus, floating spheres, and a packed audience under blue lighting.",
"width": "960",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-7.jpg",
"alt": "Cirque du Soleil performers balance and spin on a large rotating pole and disc apparatus under dramatic stage lighting.",
"width": "640",
"height": "640"
}
}
}
},
{
"fields": {
"image": {
"value": {
"src": "/les-incouchables/gallery-8.jpg",
"alt": "Cirque du Soleil acrobats perform Cyr wheel routines in front of a glowing circular backdrop on a blue-lit stage.",
"width": "640",
"height": "640"
}
}
}
}
]
}
THE RESULTS
The Tribute Series establishes an iconic and long-lasting summer cultural rendezvous for Trois-Rivières.
SUSTAINABILITY
Strong audience retention, with spectators returning year after year, confirming the series’ ongoing appeal.
AUDIENCE LOYALTY
Enhanced recognition of Trois-Rivières as a must-visit cultural destination.
VISIBILITY
{
"isBig": {
"value": false
},
"bgColor": {
"value": "#fff"
},
"sectionTitle": {
"value": "THE RESULTS"
},
"numberItems": [
{
"fields": {
"label": {
"value": "The Tribute Series establishes an iconic and long-lasting summer cultural rendezvous for Trois-Rivières."
},
"value": {
"value": "SUSTAINABILITY"
}
}
},
{
"fields": {
"label": {
"value": "Strong audience retention, with spectators returning year after year, confirming the series’ ongoing appeal."
},
"value": {
"value": "AUDIENCE LOYALTY"
}
}
},
{
"fields": {
"label": {
"value": "Enhanced recognition of Trois-Rivières as a must-visit cultural destination."
},
"value": {
"value": "VISIBILITY"
}
}
}
]
}
Frequently asked questions about LES INCOUCHABLES
Got questions? Explore our FAQ for quick answers to your questions!
{
"sectionTitle": {
"value": "Frequently asked questions about LES INCOUCHABLES"
},
"sectionDescription": {
"value": "Got questions? Explore our FAQ for quick answers to your questions!"
},
"bgColor": {
"value": "#FFFFFF"
},
"accordionItems": [
{
"fields": {
"accordionTitle": {
"value": "What is the Cirque du Soleil tribute show to Daniel Bélanger, LES INCOUCHABLES?"
},
"accordionContent": {
"value": "LES INCOUCHABLES is a seasonal production from Cirque du Soleil’s Tribute Series, presented at the Amphithéâtre Cogeco in Trois-Rivières. The show reimagines Daniel Bélanger’s songs through a poetic and immersive circus experience."
}
}
},
{
"fields": {
"accordionTitle": {
"value": "Why did Cirque du Soleil create a Tribute Series in Trois-Rivières?"
},
"accordionContent": {
"value": "The Tribute Series was designed to establish a strong summer cultural rendezvous, support the visibility of the Amphithéâtre Cogeco, and contribute to the sustainable cultural and tourism development of Trois-Rivières."
}
}
},
{
"fields": {
"accordionTitle": {
"value": "Which artist is honored in LES INCOUCHABLES?"
},
"accordionContent": {
"value": "The show pays tribute to Daniel Bélanger, a major figure in Québec music, offering a sensitive and visually driven reinterpretation of more than a dozen of his most iconic songs."
}
}
},
{
"fields": {
"accordionTitle": {
"value": "What is the impact of this type of production on the city of Trois-Rivières?"
},
"accordionContent": {
"value": "This type of production strengthens the city’s cultural appeal, attracts a broad and diverse audience, and positions Trois-Rivières as a must-visit summer destination for major cultural events."
}
}
},
{
"fields": {
"accordionTitle": {
"value": "Is this collaboration format suitable for other cities or cultural partners?"
},
"accordionContent": {
"value": "Yes. Cirque du Soleil’s Tribute Series demonstrates its ability to create bespoke productions rooted in local identity, capable of becoming iconic cultural rendezvous for other destinations or partners."
}
}
},
{
"fields": {
"accordionTitle": {
"value": "When was the Daniel Bélanger tribute show LES INCOUCHABLES presented?"
},
"accordionContent": {
"value": "The Daniel Bélanger tribute show LES INCOUCHABLES was presented from July 16 to August 16, 2025, at the Amphithéâtre Cogeco in Trois-Rivières."
}
}
}
]
}